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Post by account_disabled on Nov 25, 2023 23:50:03 GMT -5
it which we move on to next! 5. Encourage Brand Loyalty & Incentivize Referrals Never underestimate a loyal customer. Encouraging loyalty is the best way to show the value of your products or services to potential and existing customers. That's why you should reward and nurture existing customers. It will help to show them you value their business but also incentivize them to purchase again, share opinions about your business, or refer others. There are a few simple and effective ways to encourage brand loyalty: Offer special or VIP discounts Give early access to sales or Cell Phone Numbers List promotions Start a loyalty or rewards program (e.g. points = money off) Offer discounts in return for customer referrals Offer a free gift Mark anniversaries (e.g. birthdays) Here's an example from restaurant chain, Zoe's Kitchen for being part of its rewards program. Zoe's Kitchen rewards email Zoe's Kitchen rewards email 6. Embrace an Omnichannel Approach By now you should have heard of omnichannel marketing. Put simply, it's an approach to marketing that allows businesses to deliver a consistent and seamless customer experience across all channels - online and offline. Key digital marketing channels for omnichannel are: Email marketing Social media Remarketing Website optimization Video Search marketing Display advertising Affiliate marketing Using this approach will allow customers to contact you in various (as long as someone is keeping an eye on those channels!) The key is to ensure this approach is
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